Introduction

Mission Statement: Grow within the entertainment and streaming space, applying qualitative data to unlock quantitative mysteries. Effectively wield data to create the best and most intuitive customer-facing experiences.

Awards: UserTesting.com Illumi Award Winner (NBCUniversal, Media and Entertainment), featured in Apple’s Human Interface Guidelines for tvOS, four-time Four time winner Warner Bros. Discovery Stellar Award, two-time NBCUniversal GEM (Going the Extra Mile) award winner. Internally at NBC: Squad of the Quarter, individually recognized for Remote Speaking and as an Unsung Hero. Speaker UserTesting Customer Experience Excellence Webinar.

Research Skills: Moderated Interviews, Unmoderated Testing, Competitive Analysis, Usability Testing, Product Personas, User Journeys, Panel Interviews, Surveys, Card Sorting, Heatmaps.

Other Skills: Design Thinking, Product Design, UI Design, Interaction Design, Prototyping, HTML / CSS.

Warner Bros. Discovery

Director of User Research,
January 2021 – Present, Culver City, CA

Leadership and individual contribution. Spanning multiple popular entertainment brands including Magnolia, HGTV, OWN, Harry Potter, TCM, Cartoon Network, and Food Network. Organizing and conducting tactical qualitative research, such as interviews, task-based unmoderated tests, surveys, benchmark analysis, and other user-focused empathy-building data collection methods. Establishing roadmaps and priorities with stakeholders, communicating high-level findings, and maintaining a repository of insights and deliverables.

NBCUniversal

UX/UI Manager, Senior UX Designer
August 2015 – December 2020, Universal City, CA

Part of the One App project within the Peacock organization. As a researcher, worked with the Product and Dev teams to structure, run, and analyze tests. Interpreted quantitative data gathered and translated that into design objectives. Presented to executives on a quarterly basis, sharing competitive analysis and streaming industry trends. Structured and ran hundreds of tests. Created and evangelized Product Personas and User Technology Journeys.

As a manager, ensured the growth and health of the UX/UI Design team. Oversaw art asset ingestion at scale. Directed efforts with Sales and Product Marketing teams. Advocated for user goals over business goals. Trained junior and mid-level designers to run tests and interview subjects.

As a senior designer, led the Prime Squad (Android mobile, Fire Tablet, Fire TV, Roku, VUI) and Mamba Squad (NBC.com, HTML5 based OTT apps). Adhered to Design Thinking principles with an eye to inclusion and accessibility. Created a variety of documentation including flows, user journeys, fully annotated spec documents, templates and hand-off guides. Prototyped using Principle.

Began role as a contractor with staffing company Gorilla Logic.

RPA

UX Architect
March 2015 – June 2015, Santa Monica, CA

As part of the agile team servicing Apartments.com, Intuit, and Farmers Insurance, applied UX principles to ensure campaign success. Created high fidelity, fully annotated wireframes. Worked with Copy, Creative, and Account teams to fulfill their vision. Ran card sorting exercises and audited testing plans. Delivered taxonomy studies, information architecture briefs, and user flows. Created prototypes for presentation utilizing OmniGraffle and InVision.

Telescope

Creative Product Lead, Designer
May 2012 – March 2015, West LA, CA

Created innovative digital products and interactive data visualizations for live events, online social campaigns, and competitive reality TV voting. Helped translate vote data into lower-third broadcast graphics and on-stage visuals. Brought 30 ‘productized’ apps from design to development, distilling the collective vision of the Sales and Product teams.

Alongside product initiatives, acted as a design generalist, servicing major brands like the NBA, American Idol, Dancing with the Stars, Sprite, Scripps Networks, and Survivor. Created comps, planning documents, email templates, and HTML/CSS build-outs. Designed and ensured usability of proprietary CMS platforms.

Cabada Media

Web Designer
June 2011 – March 2012, Santa Monica CA

Acquisition funnel A/B testing; created alternate landing pages, identified usage trends, and iterated accordingly.

The Drabblecast

Art Director
February 2010 – Present

Ongoing remote position on the Parsec award winning, weekly speculative fiction audio magazine. A paying market that reaches hundreds of thousands of listeners. Rebuilt web presence utilizing user surveys, Google analytics, heatmaps, and SEO data.

Counterpoint Systems

Product Manager, Web Designer/Developer
June 2005 – November 2009

Created CMS solutions and responsive web sites for music rights and royalty companies. As a Product Manager, developed new product UI and marketing direction.

Clients included Sidney Frank / Jägermeister, Sony / BMG, and leading production music companies spanning multiple countries.

The Center For Multidisciplinary Studies

Web Developer
September 2003 – September 2004

Worked as the all-purpose designer, creating and maintaining web sites, as well as print and branding materials.

Education

Rochester Institute of Technology
September 2000 – May 2004, Rochester, New York

BFA, New Media Design and Imaging. Minor in Psychology.